Quick Answer
A website redesign costs $2,500-$10,000+ for most service businesses. Simple refreshes start around $1,500-$2,500, while complete overhauls with new functionality run $5,000-$10,000+. The final price depends on your site's complexity and what you want to change.
Your website is looking dated. Maybe it doesn't work well on phones, loads slowly, or just doesn't represent your business anymore. You know it's time for a redesign, but you're worried about the cost.
In this guide, I'll break down what a website redesign actually costs, what factors affect the price, and how to decide if a redesign is worth the investment for your business.
Website Redesign Pricing Overview
| Redesign Type | Price Range | What's Included |
|---|---|---|
| Visual Refresh | $500 - $1,500 | New colors, fonts, images on existing structure |
| Template Redesign | $1,000 - $3,000 | New template/theme with content migration |
| Full Custom Redesign | $3,000 - $7,000 | Complete custom design, improved UX, SEO |
| Redesign + New Features | $5,000 - $15,000+ | Custom design plus e-commerce, booking, etc. |
| Enterprise Redesign | $15,000 - $50,000+ | Large sites, complex functionality, integrations |
Redesign vs. Building New: What's the Difference?
First, let's clarify something: "redesign" can mean different things depending on what you need.
Visual Refresh ($500-$1,500)
This keeps your existing website structure but updates the look. New colors, fonts, images, and maybe some layout tweaks. Good if your site works fine but looks outdated.
Complete Redesign ($1,500-$7,000+)
This means rebuilding the site from scratch with a new design, better user experience, and improved functionality. Your old site essentially becomes a reference for content while everything else is new.
Most businesses asking about "redesign" actually need a complete rebuild. If your site is more than 5 years old, a refresh probably won't solve your problems.
What Affects Website Redesign Cost?
1. Size of Your Current Website
More pages = more work. A 5-page brochure site is much simpler to redesign than a 50-page site with years of blog posts. Content migration alone can be time-consuming.
2. Current Platform
Where your site is hosted matters. Moving from one WordPress theme to another is easier than migrating from Wix to a custom site. Platform changes add complexity and cost.
3. Design Complexity
A clean, minimalist design costs less than an elaborate design with custom graphics, animations, and complex layouts. Custom illustrations or photography add to the budget.
4. New Functionality
Adding features during a redesign increases cost significantly:
- E-commerce: +$2,000-$10,000+
- Booking/scheduling: +$500-$2,000
- Member portal: +$1,500-$5,000
- Custom integrations: +$500-$5,000+
5. Content Needs
Will you provide all new content, or do you need copywriting and photography? Professional content can add $500-$3,000+ to a project.
6. SEO Preservation
If your current site ranks well for important keywords, proper SEO migration is critical. This requires careful planning and redirects to maintain your search rankings.
Signs You Need a Redesign (Not Just Updates)
Not every website problem requires a full redesign. Here's when it's worth the investment:
- Your site isn't mobile-friendly - If it doesn't work well on phones, you're losing over half your visitors
- It looks like it's from another decade - Design trends matter for credibility
- It's painfully slow - Speed issues often indicate deeper technical problems
- You can't update it yourself - Paying someone for every small change adds up
- It doesn't reflect your current business - Your services or branding have evolved
- Visitors leave quickly - High bounce rates suggest poor user experience
- It's not generating leads - A good website should help your business grow
When a Redesign Isn't Worth It
Consider Updates Instead If:
Your site is relatively new (under 3 years), works on mobile, and just needs content updates or minor improvements. Sometimes a few strategic updates can solve your problems without the cost of a full redesign.
How to Get the Best Value
1. Know What You Want to Achieve
Before talking to designers, define your goals. More leads? Better brand image? Ability to sell online? Clear goals help you get accurate quotes and avoid scope creep.
2. Prepare Your Content
If you can provide finished content (text, images, logos), you'll save money. Content creation is often the hidden cost that blows up project budgets.
3. Be Realistic About Features
Every "nice to have" feature adds cost. Start with what you actually need, and plan to add features later if budget allows.
4. Choose the Right Designer
The cheapest option is rarely the best value. Look for someone who:
- Has experience with businesses like yours
- Can show relevant portfolio examples
- Asks questions about your goals, not just your preferences
- Provides clear pricing with no hidden fees
5. Plan for Ongoing Maintenance
A redesign is an investment that needs protection. Budget for ongoing maintenance to keep your new site secure and working well.
What to Expect in the Process
A typical website redesign follows these phases:
- Discovery (Week 1): Discussing your goals, reviewing your current site, planning the approach
- Design (Weeks 2-3): Creating mockups and getting your approval on the look
- Development (Weeks 3-5): Building the actual website
- Content Migration (Week 5-6): Moving and updating your content
- Testing & Launch (Week 6-7): Quality assurance, SEO setup, going live
Simple redesigns can be faster (2-3 weeks), while complex projects may take 8-12 weeks. Be wary of anyone promising a complete custom redesign in under a week.
Our Redesign Pricing
At Thorn Web Solutions, we offer straightforward redesign packages for service businesses:
- Starter Redesign: Starting at $2,500 (up to 5 pages, modern design, mobile-friendly)
- Growth Redesign: Starting at $6,500 (multi-page, conversion-focused)
- Monthly Maintenance: $125/month after launch
We focus on creating clean, conversion-focused websites with transparent pricing and no hidden fees.
Ready to Refresh Your Website?
Let's discuss what your website needs and get you an honest quote. No pressure, no obligations.
Get a Free QuoteThe Bottom Line
A website redesign is an investment in your business. The cost depends on what you need, but here are some guidelines:
- Basic refresh: $500-$1,500
- Full redesign: $1,500-$5,000
- Redesign with new features: $5,000-$15,000+
The right question isn't just "how much will it cost?" but "what will I get for my investment?" A well-designed website that generates leads and builds credibility pays for itself over time.
Have questions about redesigning your website? Reach out for a free consultation - I'll give you an honest assessment of what you need and what it should cost.
